Best Bus Stop Ads of All Time

bus-shelter-adsPublic transportation is widely used for everyday commutes. It also happens to be a great platform for transit advertisement. Take a bus shelter, the simple shelter area allows marketers to be creative and offer some clever advertisement campaigns. Some of the best ever bust stop ad campaigns to ever……

IKEA Furniture

In multiple bus stops, IKEA swapped out the traditional cold metal bench for one of IKEA’s comfortable couches. Also surrounding the couch is other IKEA furniture to make the bus stop experience even more enjoyable.

Quiksilver Skateboard Ramp

Skateboarders are usually seen as a nuisance around the city streets, but that didn’t stop Quiksilver from installing a  skateboard ramp at a bus stop in Copenhagen, Denmark. While many looking for a bus ride might not skate, it is hard for people not to notice people skating on the side of a bus stop.

Guarana Antartica Soccer Net

For the 2016 World Cup in Brazil, the Brazilian drink company set up a life-size goal post at a bus stop in Sao Paulo. While the net didn’t come with any soccer balls to kick into the net, there was a sign in the net encouraging Brazil to win.

Apple Swing

bus-stop-marketingApple decided to advertise its MacBook Air by including a swing at one of their bus stops next to a sign. While the swing isn’t supposed to make people think of how easy the MacBook opens or closes, it is just a fun attraction at a usually very boring place.

3M Security Glass

In order to advertise the durability of their security glass. 3M included what was said to be $3 million dollars at a bus stop in Vancouver, Canada. They said if anyone can break it on this one day with their feet, then they can claim the prize. Security guards were there to make sure no one cheated. And it seems that nobody was able to win the prize.

The Simpsons Movie

In order to promote the new Simpson’s Movie in Germany, there was a bus stop where the backdrop was replaced with the classic Simpsons living room couch that is in every Simpsons episode intro. That way when you look at it you look like your apart of the Simpsons family.

Vitamin Water Charger

With people on their phones a lot, it is always nice for a charger to be provided to give your phone the necessary charge to make it through the day. Vitamin Water included a charger with their ad at a bus stop, advertising it as an alternative energy source.

Bus stop shelters are a great way to advertise. As seen with the particular ads mentioned above, the companies used unique tactics to encourage, not only bus stop users but also passing traffic, to take notice of the advertisements placed. By using eye-catching ads that also promoted consumer interaction, there is no doubt these ads got noticed!

Magnetic Signs For Your Vehicle

magnetic-sign-adWhile transit ads on buses, subway systems, in the form of vehicle vinyl wraps and billboards are great ways to advertise your business/products, magnetic signs for your vehicle are also another option!

PROS

  • Cheap! These signs run anywhere from $15 depending on the size. Way cheaper than $2000+ to vinyl wrap a car, so a great option if you have multiple vehicles that you want to advertise on
  • Mobile, if you buy a poster ad, it only stays in that one spot, but when you’re in your car your ad can be shown to multiple people
  • Signs are pretty durable
  • Easy to reapply to different vehicles and different parts of the vehicle
  • Advertise to a larger demographic
  • Signs can have various designs, colors, sizes, etc.
  • Low maintenance, washing it every now and then will ensure years of great advertising

CONS

  • Signs can be stolen
  • Signs can fall off of your car
  • The magnet can be damaged
  • Signs don’t work on plastic, fiberglass, or aluminum body panels, only steel ones
  • Magnetic signs are less impactful than wraps
  • Not as spreadable as online ads
  • Can’t reach people who don’t drive
  • You can only advertise where you drive
  • Ads can’t be targeted like mobile ads, so if you have a niche target market this form of ad likely won’t add a lot of business
  • Signs tend to be square or rectangular in shape, but can be other shapes too
  • Need to be placed on a flat body surface to ensure proper grip
  • Magnet signs can become stuck to body panels making them super difficult to remove
  • Less grip during adverse weather conditions like rain, snow, ice, etc

If you are just starting your small business and want to get your name out by interacting with the local market, then magnetic vehicle advertisements are one of the best options. They are cheap and can give your business exposure. But, before you go out and spend the money for a fleet of signs for your vehicle(s), make sure that your vehicle has the proper steel body panels. Also, make sure that your target market will be receptive to your advertisements. Magnetic signs can be a great option that will impact local business growth.

Billboard Marketing

If you have read previous articles on our site you will be familiar with transit comercial-servicesadvertising and the many different outlets you can take advantage of. Trains, train station signage, bus stops, busses, benches, billboards etc. These are all forms of transit advertising and ad spaces that will be seen buy thousands of people daily. Transit ads are a great way to gain both exposure and business leads for your business, but what are the best forms of transit ads for commercial services?  For example a Colorado based plumbing company specialized in both residential and commercial plumbing. With the vehicle vinyl wraps they installed on their fleet of plumbing trucks, word of mouth and website they were gaining a lot of residential leads that were turning into business. Residential business was great but what about their commercial services? With commercial business falling short they were losing a lot of potential profit being that commercial services were often bigger jobs. How were they going to increase advertisement while putting a bigger emphasis on commercial plumbing? Billboards! Billboards are a spectacular way to market your services and because they can be costly a great way to gain the bigger more profitable business leads.

The Benefit of Billboard Advertising

 

5 Second Market- Believe it or not you can literally market your business within 5 seconds! This is why big companies or those looking to promote their commercial services invest in billboards. You can leave an impression in consumers subconscious and establish a connection

Become Familiar- It has been proven that people tend to take in short slogans billboard-marketingor phrases as well as pictures easily. With billboard advertisement you are doing just that, providing a picture and phrase that the thousands that see your advertisement will register and remember. Your business now stands out in their minds

Top Marketing Tool-  Yep that’s right billboards are proven to reach up to 93% of all people in the U.S. making it the second most effective form of marketing out there

Target Market- You are targeting not only a large market but a market that is full of diversity. While some advertisement is proven more effective by reaching a specific target market, diversity and the consumer reach of a billboard has proven to be very effective especially for services such as plumbing, garage door and other home/business services.

Reputation- Believe it or not not only do billboards help to build product image and increase product awareness they also help to build your products reputation!

Audience Guarantee- With billboard advertising you have a guaranteed audience and a repetitive one as well. People that drive their work commute everyday pass your billboard repeatedly.

Needless to say there are many benefits to billboard advertising. The plumbingadvertising-strategy company we spoke of decided to go the billboard route to market their commercial services and have seen a huge ROI and an increase in the commercial department as well as residential services.  While the cost of a billboard can be expensive, it can also increase your profit and help to grow your business.

 

Super Bowl Commercial Ad Value

commercial-ad-spendThe Super Bowl has turned in to almost an American holiday, not just because of the game, but because of the concert during the halftime show, the parties in the winning city afterwards, and the new, funny, and even emotional commercials. With over 100 million people watching, advertising agencies, top companies & industries race to secure commercial ad space that can cost on average $175,000 per second! Although Super Bowl commercials are not a type of transit ad, we wanted to look at how utilizing an effective ad space can be so beneficial to the company or business at hand. Although costly, this type of ad spend can prove to do wonders for your business, so is it worth it?

 What’s the Price?

In 2007, the average cost for a 30 second commercial was $2.7 million, and now it has almost doubled at an average of $5.25 million. These costs easily surpass the price of ads at other sporting events such as the NBA Finals which cost an average of $751,000 and the MLB World Series which cost an average of $674,000.

 What are the factors?

The extraordinary price for super bowl commercials can be explained by a few factors. First, the total number of viewers and the fact that the Super Bowl is only one game that is usually close, while in the NBA and MLB they can have anywhere from 4 to 7 games to decide a winner and some of those games can be blowouts. The average viewership for the super bowl is 80% more thansuper-bowl-ad-spend the NBA Finals and the MLB World Series. And also, if you create a good enough ad you will be forever remembered in people’s minds which is invaluable advertising wise. For example, companies like Budweiser or Doritos are always expected to bring the funniest or most heartwarming commercials each year which certainly drives up sales. The pure number and concentration of viewers is an advertisers dream and why they are willing to pay big money for the unwanted slots.

 What slots are more valuable?

Believe it or not, advertisers not only want their ad in the Super Bowl; but they want it during a specific time and hence pay more for the slot. These more popular slots are the first and last commercials during a commercial break, More viewers are likely to see the first commercial and last commercial before they go to the bathroom or go grab food. Also, the 1st and 4th quarters are more valuable because more people will watch the beginning of the game when the score is close and even more will tune in, in the 4th quarter. Also, there is a little increase in price for commercials around the halftime show as people who don’t like football will watch the halftime show.

The Super Bowl started out as a simple game between the AFL and the NFL, but now it is an advertising dream with the excitement surrounding the event and the massive number of viewers. If you submit your own Super Bowl commercial, you might have the chance to become just as popular as Budweiser and Doritos. Although, it won’t be cheap.

 

 

Strategic Placement for Your Transit Ad

Transit and Outdoor Advertising is an ever growing ad technique that is proving to be very valuable to the business looking to promote their company. Not only is the said business reaching a huge market and demographic, they are also leaving lasting brand impression on potential consumers as well as hitting a great ROI. However, the more strategic you get with your transit ad placement the better. Not only are you really getting your ad spend money’s worth, you are also bringing the best possible value to your business. What exactly do we mean?

target-market

We did a case study as to some of the most effective ways to bring in probable leads for different businesses and the best way to place your ads to target an audience that could really benefit from the business at hands services. A Phoenix based auto mechanic wanted to promote and market his business using transit advertising. After more than 30 years in business he was looking for an alternative approach to his more traditional marketing tactics. He wanted to make sure if he was to spend a good amount of money on just one type of ad that he utilized his ad space the best way possible. Being that he was looking to focus on auto repair customers as well as ac/heating issues he decided what better way than to advertise on rideshare vehicles. Think city bus, the small market-strategyshuttle that works locally, company employee shuttles etc. Most people that are having car problems look to these forms of transportation to get them to and from work until they are able to get their vehicles fixed! In the 6 month period that the auto repair shop has been running their transit ads they have seen not only a great return on investment, they also have seen auto repair clientele increase as well as their gross profit margin! Truly strategically placing your transit ads can really help to increase your business, profit and overall potential leads.

Strategically Placing Transit Ads

  • Business Category- While all transit ad campaigns can benefit your business, placing them on particular transportation may be more or less beneficial to your business. Rideshare for an automotive repair business is brilliant, delivery service ads on buses etc would play out great because many people who take the bus might need deliveries!
  • Case Study- Maybe transit advertising will be the best marketing tactic for you and your business or maybe it doesn’t seem that beneficial. Start small with designated ad space you purchase and do a small case stud like we conducted. Find your niche when it comes to what transit ad space will prove to be the most prosperous for your company and brand.
  • Research- It never hurts before purchasing transit ad space or starting a case study to do a little research. Look into what your target demographic may be. Where other companies in your niche have had the best advertising success. The more you know can always help even just a little bit.
  • Knowing Numbers- Knowing what your numbers are as far as goals, ROI etc before beginning any new form of advertising will help you to really see if you are receiving the results that you want and need. If you are unsure of what your numbers and percentages need to be for transit ads to make sense and to really benefit you work with a professional that can help you develop a scale for you to keep track of your metrics!

In the end expanding your marketing camoaigns and the types of marketing and advertising you do for your company can do wonders for the growth and success of your business. While your traditional or usual ways of marketing might work you may be missing out on a form of advertising that could bring even greater results. Don’t throw all caution to the wind and stop utilizing the the standard techniques that work for you, instead have an open mind to what something different can do for you if you follow the right steps!

 

Traditional Ad Techniques & the Auto Industry

auto-industry-adsOur site focuses on transit advertising, it’s growth over the years and the many benefits as well as success for businesses these ads provide. That being said since we are focusing on what advertising on an automobile of some caliber can do for you and your company, we thought we would take a further look into the automotive industry, which tends to be the leader when it comes to advertising and marketing dollars spent per year. The fact of the matter is that while the automotive industry spends the most money each year in advertising campaign dollars and such the digital and transit marketing world is not their first choice in ways to advertise.  Instead many automotive leaders such as Toyota still tend to use traditional means of advertising verses transit ad or digital marketing ploys. Why is this exactly and furthermore what would happen if these automotive giants were to move more so into the digital and transit ad age? Would they take over the transit ad market leaving less space or acknowledgement for smaller scale companies and businesses? Let’s take a look at a few of the automotive industry’s traditional advertising techniques and answer a few of our own questions!

Automotive Industry Advertising Techniques

Radio-

Radio advertisement is probably the most “old school” techniques when it comes to automobile marketing or an industry marketing technique at that. However, this form of marketing still holds proof that it works and is really catching the masses attention with the proof available in the ROI’s. In fact it has radio-adsbeen determined that radio reaches as many as 90% of Americans each week while driving their daily commute. If Radio marketing is this efficient it’s safe to say that transit advertising could reach the masses just as well if not even better for the automobile industry.  Especially if the automobile they were advertising was displayed rather than just spoken about.

Television-

Although this may seem like a long ago strategy that wouldn’t still work as well, the fact is it does somehow. The auto industry spent than most out of any industry in 2017 to televise their marketing approach and the proof of what it can do is in the number of car sales. What if you were to couple television ads with transit advertising and see what could really be done in the terms of sales.

Print Ads in Local Publications-

newspaper-adsWhile many automotive retailers are looking to pull their print ads and ditch this traditional ad spend the jury is out on whether they should do so. Most consumers still like to look at local papers containing ads especially for auto dealerships. This allows the consumer to see what deals and incentives on automobiles in their area are. A lot of times these ads will be the “driving” (no pun intended) force into bringing potential customers into dealerships!

While traditional add techniques can definitely bring results, transit marketing can potentially bring in so much more revenue to auto dealerships. Being that the auto industry is the leading ad spend in the marketing industry why not capitalize on all ad techniques both old and new!

Protection For Your Transit/Vinyl Wrap Ad

ceramic-pro-top-coatWe have talked about transit ads, how vinyl wraps have transformed the transit ad industry, and what both the advantages and disadvantages are when using transit or outdoor ads. What we have yet to cover is protection for transit ads and fleet marketing. We include fleet marketing because that perhaps is what may benefit the most from protection, being that we as business owners seeking transit advertising can’t really add protection to a city bus or other public transportation.  However, if we have a company fleet of cars that have been vinyl wrapped with our logo/business advertisement we are able to control the type of protection put in place to ensure our vinyl wrap stays fresh, new and clean! If you have read our previous post about vinyl wraps you will have found that vinyl wrapping your vehicle or company fleet adds an extra layer of protection to your actual automobile. Not only do vinyl wraps protect the original paint of your car but also the body from normal wear and tear, dents, dings and weather related damage.  While vinyl wraps have their own level of durability how do you add extra protection to your vinyl wrap to help aid in keeping it as new looking and intact as possible? Enter in Clear Bra and Ceramic Pro protection! What exactly are Ceramic Pro & Clear Bra protection and how do they both aid in protecting your vehicle or fleet wraps?

Ceramic Pro

Ceramic pro is a nano ceramic coating that acts as a glass like protective shield for your vehicle.  It can protect the original paint job or your installed vehicle-paint-protectionvinyl wrap.

  • Provides a gloss to your vehicle
  • Offers a 3 to 5 times stronger topcoat protection than factory or other top coats
  • Creates a permanent layer of protection
  • Has anti aging properties for your vehicle
  • Protects against graffit
  • Acts as a UV protectant
  • Chemical Resistant
  • Protects against minor scratches & dings

Clear Bra For Your Vehicle

ceramic-pro-protectionBasically clear bra is a paint protection film for your vehicle that is generally backed by a 10 year warranty!

  • Stain resistant
  • Has an incredible product longevity
  • Protects against chips, road debris and other damage causing debris
  • Provides either a high gloss of matte finish
  • Extreme optical clarity

If you go the route to market your product, services, or business in general with a vinyl wrap you want to protect your investment as much as possible.  While we have established that transit ads offer the best bang for your marketing buck making it last and look good while doing so just adds to the benefits of transit advertising.  Check out both of the above mentioned top coats and see if one is best for you. They are both investments that are sure to prove there dollar value.

 

The Disadvanatges Of Transit/Outdoor Marketing

outdoor-marketing

If you have been following our blog or even if you have simply read just one article we have posted, you know that we are all about transit and outdoor advertising. With the consumer market ever changing as well as technological advances, keeping up with advertising and marketing trends can seem a bit daunting and hard to gauge.  Knowing the advantages and disadvantages of different marketing/advertising approaches and methods can help you as the business owner/manager decide on the best advertising technique that is right for your business. While some advertising/marketing strategies are definitely proven to be better than others, it doesn’t mean that ALL techniques don’t just have advantages but disadvantages as well. In previous posts we have sighted the advantages and why transit & outdoor advertising is so beneficial.  However, what are some of the disadvantages of transit advertising?

The Disadvantages Of Transit/Outdoor Advertising

  • Too Many Ads- With many businesses seeking the same audience transit & outdoor ads can get lost in the sea of all the other ads especially those of your competitors.  With the right ad that is both clever and bold you will help to improve the visibility of your business ad. However, standing out can still be a bit tricky
  • Price$$$- While transit advertising is one of the best proven ways to market your product or business it can be somewhat pricey.  Having a little wiggle room in your ad budget may benefit you, but you must also be prepared to pay for what you are getting.
  • outdoor-transit-adsEveryone Is Plugged In- While smartphones, tablets, and other mobile devices are  of great significance these days they can also be huge distractions. Many people who use public transit or that are out iand about tend to be preoccupied with their phones and the like.  Or simply preoccupied in general. This can lead to your transit or outdoor ads not being focused on and properly noticed. However, while it does have some significance on your ad it still doesn’t mean that your ads are going unnoticed completely.
  • Type of Transit- The type of transit ad you go after makes all the difference as well.  Some types of transit garner more attention than others especially when factoring in the routes the specific transit takes. Do your research before committing to any transit/outdoor ad and ask a lot of questions. Remember this is your money and your business!

As we mentioned before all types of advertising and marketing techniques havetransit-advertising their advantages and disadvantages.  The key is to do your research and find the best technique thats fits your business. Sometimes it may boil down to trial and error.  It’s best to ask questions and get all the information before you make any concrete decisions. This will help to ensure that you get the most advertising bang for your buck and that your ad/marketing strategy works the best for your business.

Vehicle Vinyl Wraps~ Top Choice For Transit/Outdoor Ads

vehicle-vinyl-wrap-adVehicle vinyl wraps by way of transit advertising are probably one of the most effective and cost efficient ways to advertise.  The fact that vinyl wraps can be applied to basically any size, shape and type of vehicle also makes vinyl wrapping probably the best form of transit advertising. Supreme Wraps, a Orlando Florida based vehicle vinyl wrapping coming, have done their fair share of bus, fleet, and even boat wraps.  That’s right you can even advertise on the water! They know their statistics and the exposure that a vehicle vinyl wrap can bring for your business or product. In fact, check out the advertising/marketing benefits of using vinyl wraps as your form of transit advertising.

Vehicle Vinyl Wrapping Benefits to Transit Advertising

  • Fleet Advertisement- Wrapping your company’s fleet with vinyl wraps helps to increase your business/product recognition 15x more than other forms of transit-ad-vinyl-wrapadvertisement
  • Visual Impression Increase- It has been found that vehicle vinyl wraps can provide 600 or more impressions for every mile traveled in the vehicle!  That’s a TON of exposure for your product or business.
  • Interstate Advertising Corporation Statistics- The IAC has found that 74% of motorists are actually influenced by vehicle vinyl wrap ads for products or businesses.  That’s over half of all drivers!
  • Cost Effective- Not only does the cost associated with vehicle vinyl wraps make it a less expensive form of advertisement it also makes advertising a lot more flexible too.
  • Attention Without Disturbance-  Studies have also shown that advertisement done with a “softer” approach and not being so in your face present better results with better response from consumers.  Vehicle vinyl wraps are a “softer” approach to advertising and thus are a beneficial way to get your business/products out there and found.
  • Potential client Leads Double- That’s right with the use of vinyl wraps and allowing mobile exposure your company’s lead potential actually doubles!
  • Protect Your Fleets- The use of vehicle vinyl wraps on company fleets or single cars/trucks helps to also maintain the value of your vehicle. Why? Vinyl wraps act as a protective shield t your vehicle and help to lessen the results of normal wear and tear, scratches, dents, and dings.  
  • Recoup You And Expense-  with the proven amount of mobile exposure, lad and impression increase, you can actually recoup the money spent on your vinyl wrap because of the ad exposure alone!

Although vehicle vinyl wraps have been around for awhile now, only in recent years have they began to command the attention and exposure they deserve.  As transit and outdoor advertising become more beneficial and increases in popularity the more innovative vinyl wraps are sure to become. If you are looking to use outdoor advertising and transit ads in your companies market campaign, a vehicle vinyl wrap is a strong possibility to consider.

Why Transit Advertising Is So Beneficial!

transit-system-adWhat exactly is transit advertising?  Basically transit advertising consists of signs, images, logo’s or messages displayed on public transit, inside of the transit system, or in public transit areas. Transit advertising is perhaps one of the best and most effective ways to market your product or business. You may still be asking yourself, why is it so great and what are the benefits of transit advertising

Benefits of Transit Advertising

  • Audience- Think about the size of the audience you are reaching with a transit public-tranist-stationad.  The ad goes wherever the transit system is going so you are reaching people in their own element, at school, work, out and about doing errands etc.  The audience you are capable of reaching is far bigger than by radio, print, or fliers.
  • Demographic- Along with audience comes demographic, which again is far more versatile when using transit advertising.  You are able to reach various  demographics, again by traveling to them & through them throughout the city.  A wider range of consumers enables a wider range of advertisement.
  • Size & Location- Another great thing about transit advertising is you get to choose the size of your ad as well as the location.  Think your advertisement will do better when located within a public transit system, or perhaps a very large advertisement on the side of a bus train, or light rail.  You are in control of the size and location of your advertisement. If you take the time to do a bit of research and find where your target audience would be best captured you will be  a force to be reckoned with in the marketing world.

transit-marketingTransit advertising is pretty much a moving billboard for your business.  What you do need to take into consideration when placing a transit ad, is the structure and appearance of your advertisement.  Think about it, transit systems are on the move a lot, thus why you reach such a wider audience range. However, that being said you must keep in mind that you only have a small window of time to get your ads notice dor to stick in the consumers mind.  Because of this you want to make sure your ad is bright, bold, simple and stands out. Seems like it may be a little easier said than done? If you work with a great transit marketing specialist and a great graphic designer you will not feel so lost. Go in with an idea or logo in mind and perfect the advertisement until you feel it will reach its full potential.  If after a certain allocated time period you feel like transit advertising isn’t working for your business, it may not be for you. However, we think you will love transit advertising and wonder why you didn’t start it sooner.