What exactly is transit advertising? Basically transit advertising consists of signs, images, logo’s or messages displayed on public transit, inside of the transit system, or in public transit areas. Transit advertising is perhaps one of the best and most effective ways to market your product or business. You may still be asking yourself, why is it so great and what are the benefits of transit advertising
Benefits of Transit Advertising
- Audience- Think about the size of the audience you are reaching with a transit ad. The ad goes wherever the transit system is going so you are reaching people in their own element, at school, work, out and about doing errands etc. The audience you are capable of reaching is far bigger than by radio, print, or fliers.
- Demographic- Along with audience comes demographic, which again is far more versatile when using transit advertising. You are able to reach various demographics, again by traveling to them & through them throughout the city. A wider range of consumers enables a wider range of advertisement.
- Size & Location- Another great thing about transit advertising is you get to choose the size of your ad as well as the location. Think your advertisement will do better when located within a public transit system, or perhaps a very large advertisement on the side of a bus train, or light rail. You are in control of the size and location of your advertisement. If you take the time to do a bit of research and find where your target audience would be best captured you will be a force to be reckoned with in the marketing world.
Transit advertising is pretty much a moving billboard for your business. What you do need to take into consideration when placing a transit ad, is the structure and appearance of your advertisement. Think about it, transit systems are on the move a lot, thus why you reach such a wider audience range. However, that being said you must keep in mind that you only have a small window of time to get your ads notice dor to stick in the consumers mind. Because of this you want to make sure your ad is bright, bold, simple and stands out. Seems like it may be a little easier said than done? If you work with a great transit marketing specialist and a great graphic designer you will not feel so lost. Go in with an idea or logo in mind and perfect the advertisement until you feel it will reach its full potential. If after a certain allocated time period you feel like transit advertising isn’t working for your business, it may not be for you. However, we think you will love transit advertising and wonder why you didn’t start it sooner.